When I went to check out the TCJ link it looks like the website's down (?) Anyway, I find it strange that Dan would make such comments and I'd be alarmed if my stuff were published by Picturebox. I'm sure Dan's hocked their entire output at shows which for some odd reason, some comic shops frown on that too. (the ones who bother to order indie).
While there are a few comic shops who carry and support indie, it's not as many as you think. If you want to move the books at all, you have to entertain any means necessary to get them out into the public. Be it digital, sales at shows, brick & mortar, Amazon, and or through Kickstarter.
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